Titletown USA is the proud moniker of Green Bay, Wisconsin, and this book examines how the Green Bay Packers, led by head coach Vince Lombardi, became the championship prototype by which other teams measured their success in the NFL's formative years. In the 1960s, Lombardi's Packers turned the smallest national market in the NFL into the home of the most successful football team in league history. The first team to win five titles in a seven-year span, the Green Bay Packers became synonymous with championships as the NFL emerged on the forefront of the national sports scene. "Magnificent Seven" gathers anecdotes and strategy from the squads that won the three NFL Championships in 1961, 1962, and 1965, Super Bowls I and II, as well as the NFC Championships in 1966 and 1967.